Wednesday, September 12, 2018

Nike Super Eagles World Cup Kit Selected for Top Award

Super Eagles' Nike World Cup kit has been nominated for Beazley Design of the Year.

The annual exhibition and awards comprise 87 nominations across six categories: architecture, digital, fashion, graphics, product and transport.

Selected by a panel of distinguished international designers, curators and critics, the awards showcase the most original and impactful products, concepts and designers in the world today

Sketches, models, prototypes, videos and photography will be on display for all the nominations and will provide a compelling snapshot of the current world of design.

The Nigerian kit is nominated for the fashion category.

Super Eagles' stylish collection gained widespread acceptance - sold out in record time.

Also selected are pieces from Palomo Spain’s SS 2018 Menswear collection and Matty Bovan’s debut collection.

The rainbow check by Christopher Bailey for Burberry and Fenty Beauty by Rihanna – are also nominated amongst the fashion and product categories and reflect designs that show a commitment to inclusivity.

Beazley Designs of the Year will be on display at the Design Museum from 12 September 2018 to 6 January 2019.

"One of the things I like about design is the fact that it's all-encompassing and there's so many ways of defining it. Its parameters are always expanding," said Aric Chen, the guest curator who shortlisted this year's 87 entries out of hundreds pitched by a group of nominators.

Among several objects that are "really just beautifully crafted and wonderful to use," as Chen puts it, there's no shortage of socially engaged projects, like the Trash Isles campaign to turn ocean plastic into a country so that it can't be ignored or the Digua Community in Beijing, which turns former bomb shelters into spaces for social gatherings.

"There is a very pervasive thread that goes throughout the show, which is how designers are embracing the uncertainties that the world is currently confronting," said Chen.

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